By essentially using crypto trading as a loss leader instead of its primary business like Coinbase and other apps, Robinhood could substantially expand beyond the 3 million users it already has. Simplifying trading and tracking could bolster Bitcoin and Ethereum. And by combining it with traditional equities trading in a single app, Robinhood could further legitimize the cryptocurrency craze.
More on Robinhood’s plan to offer free crypto-trading and the pressure it put’s on Coinbase, while also helping to legitmize crypto to a degree.
via Robinhood adds zero-fee cryptocurrency trading and tracking at TechCrunch