Some thoughts on KodakOne and KodakCoin from a photographer’s perspective. There’s a problem with photography licensing rights, but as with most of token projects the viability question remains. It’s hard to see how Kodak has an advantage over a new company/project focused solely on solving licensing rights.
Will It Actually Work? The short answer…who knows, but it is a great solution to an ongoing problem. Creating such a digital market-place is a very interesting concept. Kodak says they are empowering photographers not just by allowing them to securely manage their image-assets, but also by helping us create a new economy, a photography-based one. This doesn’t sound so crazy, considering all the images that flood social networks streams every day. We crave images. We consume them like crazy on social media. As Jim Casper from LensCulture says, “photography (is) the most universal medium of communication worldwide”.
via How KodakOne and KodakCoin Are Trying To Rethink Your Photography Business at Light Stalking