Build your own index fund using blockchains

Another tool (in beta) for better managing money on your own, Prism lets you setup an index on your own. From  the post How Blockchains Will Disrupt Mutual Funds…You Build Your Own at Never Stop Marketing:

Prism is the world’s first trustless platform for creating portfolios of assets.

Designed and built by ShapeShift, Prism uses smart contracts deployed on the Ethereum network to bring custom portfolio management to everyone.

You can create and rebalance your own portfolio, as well as browse the public portfolios of others and follow them.

So that is exactly what I did.

Now, my one issue with the site (at the moment) is the relative limited number of coins that it supports. I had hoped to create a broader index of coins, but there are only about 25 or so coins (if you have ever used ShapeShift, you will see the exact same coins).

Using crypto to pay viewers & other new business models

Jeremy Epstein looks at how Amazon is integrating advertising into their streaming video service, and how it could be applied to crypto-enabled business models of the future:

Let’s leave aside the legitimate fear that now Amazon has even MORE information about you, locked away in proprietary databases, and can manipulate you at will since who cares about that anyway, right?

What Amazon is now doing, better than anyone in the history of TV has ever done, is tie content viewing directly to revenue.

For every show you watch, intro you skip over, episode you quit halfway through…every single click, you are going to earn some sort of crypto-token for it.

That’s right, you will get paid to watch TV. (That’s all we need, right? At least my kids can become revenue generators now.)

Vendors will run AI algorithms on all of the data that you (and others) generate and serve even more relevant ads based on your viewing habits.

You’ll get your content for free and you will get paid to watch it.  Then, you’ll use those crypto-tokens to buy the products that advertisers put in front of you (which is paid for in the same crypto-tokens), all part of the circular economy.

It likely won’t be Amazon that will find a way to pay you, as they’ve shown they are happy to keep your data in exchange for finding ways to sell more, but there are new business models, made possible by crypto and blockchain.

via Amazon Shows How You Will Get Paid in Cryptocurrency to Watch TV at Never Stop Marketing…

Crypto: Will there be real developments in 2018?

It is not easy to keep an eye on the “long game” during periods of mania like the one we are experiencing. The attention of the world is on the currencies, but people like CNBC are missing the point. The bulk of the iceberg lies below the water. The same is true with crypto. That is where you should keep your eyes as well.

via 2018: The Year the Crypto Sh*t Starts Getting Real at Never Stop Marketing…

Examples of implementing blockchain technologies

Jeremy Epstein lays out how blockchain technologies can be utilized in two great, simple examples. In the first example, he shows how a smart contracts could be used for a SEO marketer:

In a smart contract, we set up the rule that says, “if the result for search term ‘blockchain marketing,’ goes to Never Stop Marketing on May 21, then pay Sandy 2 Bitcoin. If not, only pay .5 BTC”

We might agree that we will use the .json feed from Google (called an “oracle”) to serve as the arbiter and then, we would both sign it with our unique cryptographic signatures.

I would put the 2 BTC into an escrow account for payment.

Then, we let it run.

On the prescribed date, the contract queries Google, sees the result and the appropriate amount is released immediately (or not, if it fails). Either way, the contract is recorded in a blockchain and open to verification (here’s one I ran).

Done, basically no friction or time delay. The provider of the service, in this case, SmartContract gets a transaction fee of .0001 BTC.

And in his second example, he shows how a decentralized rideshare app could help users capture the value created by usage:

Riders need Zoozs in order to pay for rides. Drivers accept Zoozs in return for rides.

As there is a finite number of Zoozs-or a predictable inflation to it based on the protocol rules- (though they are digital so they can be cost-effectively sliced into multiple decimals), the value of each Zooz increases as the demand for them increases.

Let’s think of it this way and keep it very simple.

There are 100 Zoozs out there.

Each one is worth $1.

There are 100 network participants. 50 drivers and 50 riders.

Each ride costs 1 Zooz.

As word gets around that La’Zooz is cheaper than Uber, more people want Zoozs. So they trade their dollars or Bitcoins for Zoozs which increases the price of a Zooz to $2. So now, everyone who has a Zooz has $2 worth of value instead of $1.

The purchasing power has doubled, so you can afford 2 rides for 1 Zooz instead of 1. So you sell half a Zooz to someone who needs one, keeps the Zooz you want for buying rides and get the profit from the other one.

The drivers who were charging 1 Zooz now see the value of the ride they gave in the past go from $1 to $2 (retroactively) and are more inclined to accept Zoozs because they expect more people to join the network. In effect, by taking these tokens, you are getting value today AND getting value in the future.

Instead of Uber capturing the value that accrues, the owners of the network (the token holders) capture the value. Whoa!

 

The next phase of blockchain adoption

From Jeremy Epstein’s post The 2 Phases of Adoption: Marketing in a Blockchain World at Never Stop Marketing:

I expect the first phase of adoption within the marketing world to be focused on the question of “how do we use blockchain tech to do what we already do more efficiently?”

Phase 2 is going to require the most forward-thinking CMOs to ask themselves “ok, what new business opportunities and threats are going to emerge because of the arrival of blockchain technologies that we can take advantage of and need to defend ourselves against?”

Clearly, we’ve seen an onslaught of ICOs recently with teams looking to launch projects quickly while the money is flowing in. As may be expected, this hasn’t resulted in the best quality projects. A lot is going to change in the 2nd phase, It’s likely years away either, as cycles are sped up immensely in the crypto world.