Using crypto to pay viewers & other new business models

Jeremy Epstein looks at how Amazon is integrating advertising into their streaming video service, and how it could be applied to crypto-enabled business models of the future:

Let’s leave aside the legitimate fear that now Amazon has even MORE information about you, locked away in proprietary databases, and can manipulate you at will since who cares about that anyway, right?

What Amazon is now doing, better than anyone in the history of TV has ever done, is tie content viewing directly to revenue.

For every show you watch, intro you skip over, episode you quit halfway through…every single click, you are going to earn some sort of crypto-token for it.

That’s right, you will get paid to watch TV. (That’s all we need, right? At least my kids can become revenue generators now.)

Vendors will run AI algorithms on all of the data that you (and others) generate and serve even more relevant ads based on your viewing habits.

You’ll get your content for free and you will get paid to watch it.  Then, you’ll use those crypto-tokens to buy the products that advertisers put in front of you (which is paid for in the same crypto-tokens), all part of the circular economy.

It likely won’t be Amazon that will find a way to pay you, as they’ve shown they are happy to keep your data in exchange for finding ways to sell more, but there are new business models, made possible by crypto and blockchain.

via Amazon Shows How You Will Get Paid in Cryptocurrency to Watch TV at Never Stop Marketing…

Google’s AI Ranks Photos on Merit

NIMA uses a CNN that is trained to estimate what photos a user would find aesthetically pleasing or technically proficient on a scale of 1 to 10. Coming up with this number relies upon object recognition networks which help the AI recognize elements within the image.

via Google’s Artificial Intelligence Now Ranks Photos on Merit at Light Stalking

Blockchain Based AI is Coming

As Deepak Dutt, CEO of AI-based identity proofing company Zighra says, “When data is commoditized, AI algorithms become the most valuable part of the ecosystem.” In other words, we’ll see a power shift from those who own big sets of data to those who build smart, useful algorithms. That’s great, but if we’re moving data to blockchains, some big, thorny questions still exist. For example: Where does the data go? How is it discovered and utilized? Why would people put their data in there? And don’t the “big guys” still have a huge advantage in terms of building powerful AI? Welcome to the world of Blockchain+AI

via Why you want blockchain-based AI (even if you don’t know it yet) at Never Stop Marketing…

Jeremy Epstein on AI for marketing

The AI tools getting created now could become a part of a marketing arms race that gives early adopters a chance to tighten their OODA loops, learn faster, and execute faster which will widen the gap between them and their competition.

via Will AI-as-a-Service Make Marketers Better? at Never Stop Marketing…